How to photograph and write a truck ad

Photographing your truck

• Use soft, low-angle light. Early morning or late afternoon makes paint and chrome look their best. Avoid harsh midday glare.
• Wash it first. Clean the truck, cab and windows. Clear junk from the cab.
• Pick a clean background. A tidy yard or open area beats a cluttered shed.
• Shoot all four corners. Front three-quarter, rear three-quarter and both sides.
• Show the cab inside. Dash, seats, sleeper, odometer and engine hours display.
• Show the working parts. Fifth wheel, tipper body, tray, crane, tyres and engine bay.
• Do not hide flaws. A photo of a dent or repair earns trust and saves wasted trips.

Writing the ad

• Lead with the basics. Make, model, year, type and configuration.
• State the key figures. Odometer, engine hours, transmission, axle configuration and engine details.
• Describe condition honestly. Service history, recent work, known faults and anything that needs attention.
• Say what is included. Body, tarps, toolboxes, extras.
• Be clear on practicalities. Location, inspection arrangements and how to contact you.
• Keep it plain. Avoid hype and unsupported claims.